There are Approximately 1.3 Billion Tobacco Users in the World(1)-Many of Whom Want to Quit
By Removing Both Nicotine and Tobacco, TAAT Global (CSE:TAAT) (OTC:TOBAF) Could Disrupt This Potentially $1.08 Trillion Market
December 31, 2020
TAAT Plans for Expansion by Doubling Beyond Tobacco Production Capacity, Developing U.S. Online Store, and Filing Trademarks in 54 Countries
There are approximately 1.3 billion smokers in the world today (1).
To be honest, many of us want to leave the bad parts of it behind, including the tobacco and especially the nicotine, which is extremely addictive.
Many of us trying to kick the habit have been attempting alternatives such as e-cigarettes.
But it’s just not the same.
Consider this as well. E-cigarettes could be just as bad for you. Most e-cigarettes contain nicotine and some deliver dangerous chemicals such as formaldehyde. (2)
As a result, this is where TAAT Global (CSE:TAAT) (OTC:TOBAF) could play a role.
TAAT believes that it has developed a smokable alternative to tobacco cigarettes that contains no nicotine and no tobacco. The company also claims that its Beyond Tobacco product undergoes a 14-step process to taste, smell, and smoke just like tobacco, including a patent-pending refinement technique that creates a tobacco-like taste and aroma. (1)
“Every drug of abuse, including nicotine, releases dopamine, which makes it pleasurable to use,” claims Dr. Neil Benowitz, a nicotine researcher at the University of California, San Francisco, as quoted by the American Heart Association. “And when you stop smoking, you have a deficiency of dopamine release, which causes a state of dysphoria: you feel anxious or depressed.”(2)
The Top 12 Reasons to Consider TAAT Global (CSE:TAAT) (OTC:TOBAF) Immediately
- There are approximately 1.3 Billion tobacco users in the world(1)– many of whom want to quit.
- By removing tobacco and nicotine, TAAT could disrupt a tobacco market expected to reach around $1.08 trillion by 2027.(3)
- TAAT claims that its Beyond Tobacco product undergoes a 14-step process to taste, smell, and smoke just like tobacco, including a patent-pending refinement technique that creates a tobacco-like taste and aroma(1).
- With approximately several hundred million legal-aged smokers worldwide, there could be a lane for a nicotine-free and tobacco-free product such as TAAT to increase market share.(1).
- TAAT appears to be currently launching in Ohio, with product on shelves as of December 2020.(1)
- TAAT appears to have distribution in its launch market with an Ohio tobacco wholesaler who also distributes for major tobacco companies such as Altria, ITG, and RJ Reynolds (subsidiary of British American Tobacco).(1)
- TAAT Beyond Tobacco could look to achieve a significant consumer price-advantage in many states as they look to give smokers a better value proposition as compared to tobacco cigarettes.
- A favorable regulatory environment could allow TAAT to sell in most states.(1)
- If one pack of TAAT Beyond Tobacco a day was sold at (around) 20% of all U.S. tobacco points of sale, TAAT would capture approximately 0.25% of the market.(1)
- Current cigarette alternatives do not appear to offer a comparable experience.(1)
- TAAT became publicly traded on the CSE in June 2020.(1)
- TAAT added two Big Tobacco executives to the team in August 2020, including Setti Coscarella, a former lead strategist with Phillip Morris, and Tim Corkcum, a former executive with 20+ years of working for PMI throughout North America.(1)
- There are approximately 1.3 Billion to-bacco users in the world(1)– many of whom want to quit.
- By removing to-bacco and nicotine, TAAT could disrupt a to-bacco market expected to reach around $1.08 trillion by 2027.(3)
- TAAT claims that its Beyond To-bacco product undergoes a 14-step process to taste, smell, and smoke just like to-bacco, including a patent-pending refinement technique that creates a to-bacco-like taste and aroma(1).
- With approximately several hundred million legal-aged smokers worldwide, there could be a lane for a nicotine-free and to-bacco-free product such as TAAT to increase market share.(1).
- TAAT appears to be currently launching in Ohio, with product on shelves as of December 2020.(1)
- TAAT appears to have distribution in its launch market with an Ohio to-bacco wholesaler who also distributes for major to-bacco companies such as Altria, ITG, and RJ Reynolds (subsidiary of British American To-bacco). (1)
- TAAT Beyond To-bacco could look to achieve a significant consumer price-advantage in many states as they look to give smokers a better value proposition as compared to to-bacco cigarettes.
- A favorable regulatory environment could allow TAAT to sell in most states.(1)
- If one pack of TAAT Beyond To-bacco a day was sold at (around) 20% of all U.S. to-baccopoints of sale, TAAT would capture approximately 0.25% of the market.(1)
- Current cigarette alternatives do not appear to offer a comparable experience.(1)
- TAAT became publicly traded on the CSE in June 2020.(1)
- TAAT added two Big To-bacco executives to the team in August 2020, including Setti Coscarella, a former lead strategist with Phillip Morris, and Tim Corkcum, a former executive with 20+ years of working for PMI throughout North America.(1)
TAAT Global (CSE:TAAT) (OTC:TOBAF) Appears Attractive With Great Potential
After going public in late June 2020, TAAT Global hit a low of about 66 cents and moved to a high of about $4.40. This return was good for around 567%. After pulling back to double bottom support at around $2.25, the stock recovered to approximately $2.80. For the last several weeks, this is about where the stock has been consolidating. With sales starting to look like they are increasing, it could mean potentially good things in the near-term.
The stock is also appearing to push higher from oversold conditions according to its relative strength (RSI), MACD, and Williams’ %R.
Is There Still Further Growth Ahead?
Potentially, yes. Why? Consider this.
The U.S. tobacco market had a valuation of approximately $100 billion in 2016. Over approximately 215 billion cigarettes were sold to about 34 million adults in the U.S. in 2016 also. To put that in perspective, this was about 14% of the population.(1)
Of these consumers, almost two-thirds smoked more than 15 cigarettes a day.(1)
This market appears to be one that TAAT could potentially tap into. Not only is TAAT seemingly delivering tobacco-free and nicotine-free cigarettes, but it is also claiming to offer a much better alternative for millions of smokers.
It also claims to be doing so more cost-effectively.
Just Who is TAAT Global (CSE:TAAT) (OTC:TOBAF)?
Led by experienced leaders from the tobacco industry, TAAT appears to be a company dedicated to developing a nicotine-free and tobacco-free smoking experience through products offered in “Original,” “Smooth,” and “Menthol” varieties.
Recently, the company claimed that its goals to expand both in the U.S. and internationally were progressing.(4)
Based on initial sales data and the seemingly positive reception of TAAT by its Ohio customers, the company appears to have accelerated development of an e-commerce platform through which TAAT can be purchased online by legal-aged smokers in the United States(4). Through this platform, these customers can potentially purchase TAAT’s products online by the carton(4). Subscription delivery options for TAAT could also be available and offer legal-aged smokers the choice to automate their repeat purchases of TAAT.(4)
Tobacco Industry Heavyweights lead TAAT Global (CSE:TAAT) (OTC:TOBAF)
TAAT appears to be led by a dynamite team with a quality “Big Tobacco” pedigree.
Setti Coscarella
Chief Executive Officer
Setti brings a wealth of knowledge across a variety of disciplines to TAAT. Building upon experience in banking, private equity, and entrepreneurship, Setti moved to the world of tobacco at Philip Morris International in 2017 where he was a lead strategist for its Reduced-Risk Products division. While at PMI, Setti worked with thousands of individual smokers to better understand how to position smoking alternatives to them and developed programs that could help smokers discover and successfully convert to RRPs. Setti holds an MBA from the Schulich School of Business with specializations in Finance, Marketing, and Corporate Strategy as well as a B.Sc. from the University of Toronto in Mathematics and Physics.
Tim Corkum
Chief Revenue Officer
Tim has built a storied career in tobacco and looks to bring this expertise to TAAT™. As a former executive at Philip Morris International (“PMI”), he led international commercialization initiatives for combustible cigarettes and new products in the Reduced-Risk Product (“RRP”) category. Over a 21-year tenure at PMI, Tim held senior positions in Business Development, Sales Strategy, Corporate Affairs, and Key Account Management. Tim holds a BA from Carleton University with a concentration in Law.
Joe Deighan
Founder – Research and Development
Joe founded vape liquid maker JJuice in 2012, which gained distribution in all U.S. states and in 26 other countries, in addition to private label production for other brands. JJuice was acquired from Joe in a cash deal valued at more than USD $800,000 in 2017. Joe currently oversees R&D and production for TAAT™, knowing Beyond Tobacco™ better than anyone.
Kit Dietz
Advisor
Kit was named “Dean of the Industry” in 2017 by the Convenience Distribution Association for his national-level contributions to the distribution trade. Kit has more than three decades of experience in convenience wholesale, including top management roles with well-known convenience distributors in the northern United States. In the tobacco industry, Kit also served on the board of directors of Newport cigarette maker Lorillard leading up to its estimated USD $27.4 billion acquisition in June 2015
Dr. Cindy Orser
Advisor
Previously a tenured professor at the University of Idaho, Cindy holds more than 20 patents and has 65 peer-reviewed publications with over 2,000 citations. In her career in industry, Cindy has held executive scientist roles at biotechnology and analytical diagnostic companies that have been contractors for federal agencies in the United States including the United States Department of Agriculture, the Department of Homeland Security, and three institutes of the National Institutes of Health.
Source 1: https://taatglobal.com/Investor_Presentation.pdf
Source 2: https://www.heart.org/en/news/2018/10/17/why-its-so-hard-to-quit-smoking
Source 3: https://www.grandviewresearch.com/press-release/global-tobacco-market
Source 4: https://taatglobal.com/2020/12/31/taat-plans-for-expansion-by-doubling-beyond-tobacco-production-capacity-developing-u-s-online-store-and-filing-trademarks-in-54-countries/
Source 4: https://www.youtube.com/c/TaatGlobal/videos
